Just what is a good way to find out what keywords are worth and what would it cost to use them in an ad and get the top spot in a the Search Engine ranking? Using a Search Engine Optimization (SEO) tool will help users improve their ranking when they learn how much each keyword is worth on a given search engine. SEO ranking is measured by cost per click per a keyword’s minimization data, which will eventually determine the ad budget needed to get to the top of a particular search engine.

It is possible to use a plug in called Ad Intelligence, an SEO keyword tool, to export a keyword word tracker list to an MS 2007 Excel spreadsheet to analyze the list. There are many lists to choose from and there is disparity between the real value between lists because of how each list is ranked and how it is prepare the list. Instead of using the lists that are being sold, a comparison can be made with words that can be bid on live and then see how high they take the site in the search engine ranking and track that in that way.

Using a keyword software called Word Tracker and Ad Intelligence in MS Excel, highlighting a list of key words in the table will show monetization data. Using cost per click and multiply by clicks, then it is possible to get the monetization value to Microsoft. Once that list of values is derived and sorted from largest to smallest, the top keywords can be compared by volume.

With the MS 2007 Excel spreadsheet are several SEO keyword tool functions to use to track value in keyword usage. There is the Keyword Wizard, Keyword Extraction, Keyword Suggestion, Search Buzz, Top Spiky Keywords and Top Frequent Keywords. Each of these has a different parameter to compare in a keyword tool, based on a different mathematical formula. Each of these emphasize a category in keywords by volume of traffic based on clicks.

The gurus that have a great command of the spreadsheet SEO keyword tool can triangulate lists to feed off each other. Comparisons between Googles rates per keyword based on how much they think a keyword is worth and Microsoft and how much their rates per keywords are and then come up with a broad keyword list, that reflects how much a keyword value actually is. By use of one’s own individual study and various
keyword software results, a very useful list can be derived.

Lists that are sold can be expensive and not as accurate as a person might require and their value can even be off based on the process involved in deriving a solid ranking for a given keyword. The problem with these lists is that a lot of the Adsense words are not as high as the search bids and then many of the keywords that these lists show have a high cost per click but no search volume. Keeping track with documentation of a chosen list of keywords that you have tested and gathered by ranking results is a much more reliable start toward generating a reliable keyword list. Typical data that should be measured for comparison and can be easily generated from exported lists in keyword. Favorite categories for utilizing a current keyword value can be found in Google Estimator. It does take a good deal of time to prepare and compare these lists, which could jeopardize profit in and extreme case but in general, this is a process that is mandatory for the wise keyword analyst. The good thing to remember is that both Google Adsense and Microsoft are the leaders in SEO analytics.